European destinations’ efforts to fuel a much-needed travel rebound materialised over the peak summer season.
What you will learn:
Many European markets achieved a stronger than expected summer season following a depressing start to the year, and data points to a stronger summer than in 2020. The creation of the EU Digital Covid-19 Certificate was fundamental to ensuring safe travel across the region and helped to simplify the process of cross-border travel.
Europe currently possesses the highest vaccination rate among the world regions, which will enable the release of significant pent-up demand, with pre-pandemic levels set to be surpassed by 2024.
A slower vaccine rollout across Eastern Europe, and in some large long-haul source markets, may potentially delay the recovery, presenting a lingering downside risk.
Our past reports
European travel demand remained weak in early 2021 as international tourist arrivals dropped 83% in the first quarter of the year compared to the same period in 2020.
Lockdowns have persisted into 2021 as Covid-19 infection rates surge in some countries despite the vaccination rollout. Prospects for the summer season are mixed.
Tourism Economics is an Oxford Economics company with a singular objective: combine an understanding of tourism dynamics with rigorous economics in order to answer the most important questions facing destinations, developers, and strategic planners.
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets.